It looks as if the companies are focusing on rear and front looks, separating the lights from the typical bumper line while allowing for some aerodynamicity. I think this has been noticed in the last few redesigns, starting with the Nissan Leaf and Altima, and following up with the new Infiniti M. [Below: Nissan Altima, Infiniti EX35]
Here's a quote from the article about information the global design chief, Shiro Nakamura, shared with the reporter:
"Probably we need a little bit more in the lineup for Infiniti, new models," Nakamura said. "We need some additional variation to get a larger customer base." He didn't give details but said going smaller was not the only option.

I personally like how far Nissan and Infiniti designs have come. They started getting interesting with the GT-R and the Altima coupe and blossomed from there. All the models are a lot more appealing and aerodynamic now a-days. They kinda do the ole 370Z and GT-R proud to be part of the same family.
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