Fisker Automotive

Henrik Fisker. Photo borrowed from Rosendahl

I've heard of Fisker. They're one of the automotive startups (like Tesla) competing for a narrow but growing slice of automotive market pie. Who knew that hybrid/alternative energy sportscars could be feasible.

Wired published an interview in their July 2010 issue, titled "Driven: How Henrik Fisker Aims to Floor the Auto Industry," with Fisker founder Henrik Fisker.

The Fisker Karma. Photo borrowed from Jalopnik

This article is a great introspective look into Fisker, both the car and owner, but also, sheds light on how these innovative, alternative fuel automotive companies are taking a bite out of the market.