Thursday, September 15, 2011

Alfa Romeo Delays US Entry

With the Fiat 500 in the US market, many Italian car afficionados were salivating at the thought of other Italian models re-entering the market as well.

Although Alfa Romeo was apparently one of the potential entrants, due to economic issues and other aspects, they've now decided to postpone entry into the US market for at least one more year.

Fiat-Chrysler CEO Sergio Marchionne said recently at a press conference at the Frankfurt Auto Show that "the debt crisis has forced Fiat and Chrysler to examine the timing of new-vehicle introductions."

The Alfa Romeo Giulietta was the next model up for introduction, alas, Fiat dealers now have to contend with their sole model, Fiat 500, for a little while longer.

They may be losing out on a great opportunity to strike in the US market while the iron is hot.

Get the scoop from Automotive News (Alfa delays U.S. return again as European debt crisis deepens).

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