Have you seen the latest in the Jeep TV commercials? It's a ridiculous attempt at 1) either getting more women to buy Jeeps, or 2) showing folks that women also like Jeeps.
Either way, it's a massive fail. They show the lengths to which women will go to in having perfectly coiffed hair, just to completely mess it up when they pull the top off their Jeeps and go for a ride in the countryside.
It makes both women and the Jeep brand lose several notches on the relevance meter. Major fail. Don't blame Fiat, I'm pretty sure this was already in the works prior to the takeover.
I had almost forgotten about having seen this commercial and the puzzlement I experienced--then reading the above linked article to Jalopnik brought it all back!
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